Its primary aim is democratizing the attention economy by allowing users to choose privacy-preserving ads they would like to view and to reward them with BAT. The Brave web browser rewards users for watching ads and offers advertisers higher returns on their ad spends. The primary purpose of Basic Attention Token is to serve as a unit of exchange within the Brave ecosystem. The ICO generated more than $35 million within 30 seconds, and the initial BAT price was around $0.036 per token. While the Brave browser went live in January 2016, BAT was launched as an ERC-20 token through an initial coin offering (ICO) in May 2017. The Brave web browser gives users greater control over their data while also allowing them to earn crypto rewards in the form of BAT, the project's utility token. Through their central product, the Brave web browser, Basic Attention Token can provide a system that mutually benefits users, publishers, and advertisers. Combined with Brave, it makes up a decentralized blockchain-based digital advertising platform. ![]() (approximately 65% and 16% respectively), and Brave has less than 1%.Basic Attention Token (BAT) aims to streamline and disrupt the online advertising industry by providing a blockchain-based solution to common web browsing issues.īasic Attention Token (BAT) is the native token of the Brave browser and is used by advertisers to buy services and ad space in the Brave web browser. ![]() Google and Safari have over 80% of the browser market They've got massive competitors in browsers:.The price of Basic Attention Token has been stable for several years. While people are moving to Brave for privacy, popular browser Firefox already offers customizable privacy settings, and Tor offers completely private viewing. What are the disadvantages of Basic Attention (BAT) With wider adoption of the Brave Browser, the demand for Basic Attention Tokens is likely to increase - driving the price up further. Apart from the bull run of November 2017 to January 2018, the price of BAT has stayed between $0.50 and $0.10. Uphold is helping to drive the adoption of BAT by integrating its wallet into the Brave browser so that BAT can be seamlessly converted into national currencies. Brave pays you instead, with cryptocurrency you can convert to fiat or hold for the future. Other browsers monetise your information:īrowsers like Chrome track you and offer access to your browsing data.The potential for Brave to grow is enormous: People are looking for alternative browsers, privacy is in the zeitgeist and Brave offers a seamless, easy experience across all devices.What are the advantages of Basic Attention (BAT) In addition, BAT is easily transferable, tradable, and could be a good investment given the multi-billion-dollar annual demand for online advertising.īAT (Basic Attention Token) was launched in an ICO on May 29th, 2017, and sold out in just 30 seconds.ġ.5 billion BAT tokens (worth US $35 million) changed hands, proving that there was a huge market for browsing the internet and advertising in new ways. You can set the frequency of how many ads are shown to you while using the browser.The Brave Browser has a built-in cryptocurrency wallet that securely stores your BAT.As a user, you get paid in BAT for viewing ads while using the browser. ![]() Why is Basic Attention Token (BAT) popular?īasic Attention Token (BAT) is popular for many reasons: The BAT or Basic Attention Token is a cryptocurrency that runs on the Ethereum blockchain and is the native token of the Brave Browser ecosystem.Īdvertisers use it to pay rewards to users for viewing ads and to publishers for creating quality content that attracts attention, measured in dwell time. In brief: faster load times while keeping your browsing history all your own. By removing ads in this way, while offering a simple interface and different search engine options, the Brave browser provides a faster, safer (and more rewarding) way to browse the internet. 'Brave' is a new style of browser that protects a user's privacy by blocking ad trackers and malware. BAT is the cryptocurrency token used to reward viewers and publishers using the Brave Browser.
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